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LA JOYÌA: When Jewelry Meets The Metaverse

Does traditional jewelry have anything to do with modern technology? While blockchains are immutable, fine jewelry pieces are also timeless and unchangeable. Founded in 2020, LA JOYÌA, with a team of young minds who are fascinated by the nature, is one of the pioneers who elevates the jewelry experience using AR virtual technology and even the rise of the metaverse.

Here in LA JOYÌA, the team believes in the value of self-expression and the delight that comes within it, which is why they decided to craft meaningful jewelry that not only expresses but also inspires. As an advocate of being eco-friendly, the brand works with factories that employ sustainable manufacturing processes. The brand’s recycling program - the REJOYCE Program (Recycle and Joy), either donates or recycles used pieces to promote sustainability.


Another major goal of LA JOYÌA is to build an empowering community where jewelry will serve as a token of belonging to it. The brand’s influencer program - The Delighters, shall act as a catalyst to this process. The rise of the metaverse, however, is when LA JOYÌA realized that there is a better way to build the community and promote itself. In other words, the brand’s aforementioned community shall also appear in the metaverse in the foreseeable future. LA JOYÌA believes in the immense potential of jewelry in the metaverse, where community members may interact more closely with each other.

All in all, while being bullish towards the chemistry between jewelry and the metaverse, LA JOYÌA’s main dedication towards designing simplistic yet bold pieces never changes. Currently open to forms of partnerships that cover aspects such as distribution, promotion, and more, interested parties may reach out to the team by email at business@lajoyia.com.


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